LDM101: Introduction to Digital Marketing for e-Commerce Store

Digital Marketing Series > Beginner Course | Price: FREE

Open for enrollment soon!
Course Introduction
Digital marketing is the endless option for you to promote and advertise your product or services in a large scale. But the most crucial part is to understand how each digital channel works and how it can help you to achieve your business goals.
Master the basic of digital marketing with this FREE course. This beginner course is great for individual and startup e-Commerce who interested and want to get started on digital marketing. To help you to get familiar with this fast-growing industry, we have assembled a list of things you should know before getting started. We will guide you on how to bring more traffic to your website with Search Engine Optimisation (SEO) and step by step on creating Google Ads. We will give you tips on how to start with content marketing, email marketing and step by step on FB Ads. As a bonus, we will introduce few available tools to help you get started.

​Who Should Attend
All interested individuals, beginner and startup e-Commerce, SMEs and graduates who would like to understand digital marketing and seek the opportunity to expand your sales globally.
 
​How will I Benefit?
After completing this module, you will be able to:
  • Understand the fundamental of digital marketing and its technic.
  • Start planning and executing digital marketing for your e-Commerce store.

​​Course Level / Prerequisite
Beginner / There are no prerequisites for this course.

​​​Course Duration
2 hours
 ​​Course Syllabus 
1. Understanding of Digital Marketing
  • Digital marketing concept 
 
2. How Search  Marketing  can benefit your e-Commerce business
  • Your SEO checklist
  • Off-site and On-Site SEO: How to drive more traffic to your website
  • Overview of SEA and paid ads elements you should know
  • How to get started with Google Ads
  
3. Why content marketing is crucial to your business?
  • How to start your content marketing
  • 5 tips to boost your content marketing
 
4. How to Ace Email Marketing
  • How to start your email marketing
  • The do’s and don’ts on creating email marketing
 
5. Social Media Marketing
  • 6 easy steps to set up Facebook Page
  • Set up your Facebook Shop
  • Fastest way to grow your Instagram followers
  • Quick hacks to increase organic reach on Facebook and Instagram
  • How to get your business appear on Google Maps
  • How to utilize WhatsApp Business
  
6. SPECIAL: Free tools you can use to get started.
Date and Time
This course is coming soon! Join our newsletter to get notify when the class is open for enrollment.​
Location
iPay88 (M) Sdn Bhd
​Suite 2B-20-1, 20th Floor, Block 2B, Plaza Sentral, Jalan Stesen Sentral 5, 50470 Kuala Lumpur.

​Note: Parking rate is RM4 per hour
Kindly bring your note book along for taking notes. Free flow of coffee/water is available from the pantry. 
See Other Courses in e-Commerce Series