LDM101: Introduction to Digital Marketing for e-Commerce Store

Digital Marketing Series > Beginner Course | Price: FREE
Course Introduction
Digital marketing is the endless option for you to promote and advertise your product or services in a large scale. But the most crucial part is to understand how each digital channel works and how it can help you to achieve your business goals.

Master the basic of digital marketing with this FREE course. This beginner course is great for individual and startup e-Commerce who interested and want to get started on digital marketing. To help you to get familiar with this fast-growing industry, we have assembled a list of things you should know before getting started.

​We will guide you on how to bring more traffic to your website with Search Engine Marketing (SEO) and step by step on creating Google Ads. We will give you tips on how to start with content marketing, email marketing and step by step on creating FB Shop. As a bonus, we will introduce few available tools to help you get started.

​Who Should Attend
All interested individuals, beginner and startup e-Commerce, SMEs and graduates who would like to understand digital marketing and seek the opportunity to expand your sales globally.
 
​How will I Benefit?
After completing this module, you will be able to:
  • Understand the fundamental of digital marketing and its technic.
  • Start planning and executing digital marketing for your e-Commerce store.

​​Course Level / Prerequisite
Beginner / There are no prerequisites for this course.

​​​Course Duration
2 hours
Course Syllabus
1. Understanding of Digital Marketing
  • Digital marketing concept and trends
 
2. How Search Engine Marketing (SEM) can benefit your e-Commerce business
  • Understanding search marketing
  • Technical SEO
  • Step by step to get your website indexed by Google
  • Off-site and On-Site SEO: How to drive more traffic to your website
  • Step by step how to submit your store in Google My Business (to appear in Google map)
  • Overview of SEA and paid ads elements you should know
  • How to get started with Google Ads
 
3. Why content marketing is crucial to your business?
  • How to start your content marketing?
  • Keywords planner
  • Where to post
  • What content to produce
 
4. How to Ace Email Marketing
  • 4 easy steps to successful email marketing
  • The do’s and don’ts on creating email marketing
 
5. Social Media Marketing
  • Easy steps to set up Facebook Page
  • Facebook Shop guide for beginners
  • Easy steps to set up Instagram
  • Quick hacks to increase organic reach on Facebook and Instagram
  • How to utilize WhatsApp Business
 
6. Special tools to help your digital marketing strategy
September 2019
Date:  Wed, 25 Sept 2019
Time: 10:00 - 12:00
Location
Rekascape,
Persiaran Apec, Cyberjaya, 63000 Cyberjaya, Selangor

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Kindly bring your note book along for taking notes. 
See Other Courses in e-Commerce Series